Identity theft is on the rise in Harlem. Joel Balavram, a consumer fraud rep from NY Atty General Andrew Cuomos office explains how to keep your identity safe. For more information or if you have a consumer fraud concern, Balavram can be reached at 212-961-4475 or Joel.Balavram@oag.state.ny.us He has an office at the Federal building in Harlem, 163 West 125th Street, NY NY 10027.